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More than two thirds of all digital signage systems are simple digital poster installations. High-performance computing power is usually not required, so professional displays with integrated media players are often the first choice. While Samsung, LG and Philips build on SoC, Sharp/NEC [...] more...
Join us for our 3rd show premiering 22 February at 13:00 CET (noon UK) more...
Augmented reality, interactive displays, large projections: Events need immersive technologies. According to a recent study, more than half of event visitors in Europe want this. Retailers should also keep an eye on this development: Because this is how you win customers. more...
Programmatic, real-time communication, dynamic cross-media advertising media playout, geo-targeting, data-driven campaigns – these were the keywords with which the outdoor advertising genre started the year. Prof. Dr. Kai-Marcus Thäsler, Managing Director of the German Outdoor [...] more...
Mid-March the world literally came to a standstill – due to the outbreak of the COVID-19 pandemic most countries went into lockdown. Offices and stores closed, airports and metro station deserted from one day to another and digital signage and DooH displays became useless. While experts [...] more...
Europe’s top ranking for pure-play digital signage integrator has seen a new player joining the hunt for market leader. Italian M-Cube has risen to Top 3 position by a series of acquisitions.Remaining in the #1 spot is Spain-headquartered Trison. more...
Italian based M-Cube acquired Storever in December 2019 to complement its existing solution offering and widen its footprint. Storever CEO Bernd Hofstoetter remained on board after the acquisition of the instore experience provider and shares with invidis what a real international player [...] more...
The collection of personal data is always a balancing act between what is technically feasible, socially accepted and legally permitted. It is important to take a veryclose look at the data required and to consciously choose from the available technologies. This is the only way to choose the [...] more...
Touchscreens are a particularly popular form of interaction for digital signage and kiosk systems in public spaces. But contactless alternatives are in high demand, especially in times of COVID19. invidis tested contactless interaction with gaze control and artificial intelligence. more...
The year 2019 was a remarkable digital signage year. Not only in hindsight what is called the old normal or Pre-COVID19 today. The market transitioned in many ways – a development industry experts have predicted for many years. more...
