Men, tech, vacuum cleaners. A chain of associations pioneered by James Dyson. The worldwide store concept is consequently tailored to exactly this idea. And to customer experiences perfected through digital signage. Florian Rotberg visited some of the stores. more...

The Biomuseo is a must-visit highlight in the Central American metropolis of Panama City. Located at the Pacific entrance to the Panama Canal and housed in a spectacular building designed by world-class architect Frank Gehry. The museum opened with all eight exhibition galleries in May 2019. [...] more...

Flagship stores are at home in retail capitals like New York and London. In the numerous stores, almost everything is allowed in terms of digital signage and retail design – it doesn’t have to be profitable. At Adidas in London, despite the immense investment, a scalable concept [...] more...

Volvo is taking off in Europe with its all-electric Polestar car. The showroom concept builds on special experiences and service on site. Minimalistic design is seamlessly combined with digital interactivity. more...

Digital experience platforms, data or green signage – invidis hosted the Digital Signage Summit during ISE 2020 in Amsterdam. And presented important trends and figures in their keynote. more...

Together with the economic and tourism agency Nordfyn, Expromo is developing solar-powered LED displays – the first of their kind in Denmark. Only a few hours of sunlight present a challenge. more...

Three-quarters of all used electrical appliances are not properly recycled. Yet sustainability is the latest trend in displays and digital signage. However, many German companies simply do not adhere to their own green guidelines – time to rethink. more...

Ströer has been growing continuously for more than 7 years. The media group explains its success by its “ OOH plus“ strategy, among other things. This strategy combines the out-of-home core business with digital and direct media: new growth drivers that demonstrate their strengths [...] more...

Criteria for awarding city advertising contracts for out-of-home has changed noticeably over the past 20 years. New street furniture concepts such as bus stops, public toilets and, most recently, bike sharing programs are intended to sweeten the deal for cities in RFPs. Increasingly, Out of [...] more...

Air pollution in city centers is not only being discussed publicly in New Delhi or Stuttgart. Many cities are trying to improve air quality with natural and technical solutions, increasingly Digital-out-of-Home advertising touchpoints offer dual purposes – a combined digital poster and air filter. more...