Air filter and digital CityHub in one – the CityTree is the world’s first sustainable biotech air filter. It combines nature and technology, or more precisely moss and Internet of Things. And it filters up to 80 percent of particulate matter from the air. It also offers interfaces [...] more...

The Berlin DooH start-up Hygh rents out digital signage screens to hotels, bakeries and restaurants. And challenges with its new offering the established media owner Ströer and Wall. The business idea was born out of frustration with the existing DooH offering of the big players in the [...] more...

The New York City government is threatening to sue the LinkNYC CityBridge consortium led by Google’s Sidewalk Labs. One of the reasons is that the rollout of the Smart City and DooH kiosk totems is been massively delayed. Furthermore. Overdue payments have accumulated more than 30 million US [...] more...

Vistar Media is considered one of the real success stories in the DooH business with the potential of being acquired by Google & Co. in the foreseeable future. The New Yorker based programmatic platform manages already 250.000 plus DooH screens mainly in North America. An international [...] more...

We keep hearing: „Why do you still run your own news blog? Social media is faster and easier.“ That may be the case at first sight. But google news approved content is visible much longer than postings on any social media platform. In addition, our content is often exclusive and [...] more...

Streetlamps are essential part of every cityscape across the globe. Equipped with smart city technology, however, they offer much more than just to illuminate public spaces. Germany’s largest utilities provider Innogy integrates IoT technology and digital signage into its Smart Pole solutions [...] more...

Passersby’s are five times more likely to notice a screen when the DooH content includes a mixture of editorial content and advertising. This is a result of a neuroscientific study recently published. The report also shows that dwell time and engagement increase significantly. more...

Outdoor digital signage touchpoints are usually integrated into totems or enclosures to protect the installation from the elements. In the mistaken belief that the enclosures provide sufficient protection as well as for cost reasons, many indoor components are installed. invidis and cooling [...] more...

Outdoor advertising continues to grow, as the Nielsen report 2019 for Germany shows. The overall growth of 13 percent is largely attributable to DooH. A trend that will probably continue in 2020 – despite the COVID19 pandemic. more...

Video conferences have become part of everyday working life since Corona. This is probably the biggest change that knowledge workers like invidis Consulting had to adapt to – besides working from home, postponed business trips and cancelled events. We took a look at trending interactive [...] more...