European Digital Signage Sentiment Index back to pre-crisis levels

2010 DBCI 03

2010 DBCI 03 pdf report


Digital Signage Industry gains momentum and leaves financial crisis behind

The industry has picked up considerably across major markets in Europe in the third Quarter of 2010. The indicator of the top five markets climbed 9 points from +43 to +52 on a scale from -100 to +100. The UK market accounted for the biggest gains – a whopping 26 index points. The German speaking markets and France developed also positive. Italy and Spain lost confidence which is related to the general economic climate in the Southern European markets.

The Status quo developed in line with expectations with digital signage business developing positive. Germany, Austria and Switzerland remained Europe’s most active market, followed by UK and France. Spain and Italy dipped in negative territory

The general sentiment in Europe seems to have recovered from the 2009 record lows. This is reflected in the expectations data for the upcoming six months. Italian Digital Signage vendors hope that their domestic market bounces back to normal levels till the end of Q1 2011. In contrast to Spain where domestic business confidence lags behind the other major European markets.

Scandinavia / BeNeLux

The Scandinavian Markets continue to develop positively. Also Belgium, Netherlands and Luxembourg are gaining momentum with sentiment indices around 50 points. Details results will not be published as the sample size in both regions is currently below 30, but we are planning to build up momentum in these markets in the next quarter.