Digital Signage Explorer

Konen gives away a lot of capability with the current digital signage installation. Although the traditional cloth shop invested in some digital signage hardware and high quality content but without a concept or relevance for the costumer. ...

Although the visitors are welcomed by a screen at the entrance there are not enough digital signage installations at Ludwig Beck. The most striking one are the screens at the classic department on the top floor. ...

Im kalifornischen Newport hat Nike den ersten von zwei neuen Experience Stores eröffnet – Shanghai folgt als nächster Standort. Zielgruppe: Fitness-affine Frauen. Neben einem Multichannel-Einkaufskonzept setzt man auf Sportkurse im eigenen großen Trainingsraum. ...

The Nike Flagship store on Oxford Circus does not seem to have a coherent digital signage strategy. Nevertheless the store is full of digital signage installations. The shop window facing Oxford Street has been made in one large LED screen. ...

Like the rest of the digital signage industry we have been fascinated by transparent displays since the entered the market three years ago. Moving the LED-backlight to the edge of the display and removing everything else that would block the view opens up many ideas. ...

The Schuh store on Oxford Street 200 doesn’t have the usual Schuh shop window Digital Signage installation (cf. Oxford Street 470), but it has a large 3x3 displays (42”) video wall just above the stairwell to the lower floor. ...

The Schuh store on Oxford Street 470 shows the usual Schuh shop window Digital Signage installation. Two 42” LCD display in landscape format directly integrated in the shop window furnishing. The technical integration is good. ...