Digital Signage Summit MENA (16th November 2015 // Conrad Hotel Dubai, UAE) is the leading strategy conference for the Digital Signage and Digital out of Home (DooH) industry in Middle East and North Africa. The makers behind DSS are Integrated Systems Events and invidis consulting – two leading experts with a proven track record.
- Sharp’s booth at Infocomm MEA was one of the highlights this year. The Japanese maker of professional displays exhibited the world’s largest LCD. Another crowd pleaser was a 8k display prototype, leaving most visitors speechless. More digital signage solutions to come with new partnership with Austrian digital signage software maker Easescreen.
The 120” monster display was the star at Sharp’s booth – size matters especially in the Middle East. Details of when the new product will be commercially available have not been released. But with 120” diameter the display can replace a 2×2 video wall. This becomes a valuable benefit in conference room setups, where even the slimmest bezel disturbs Excel or Powerpoint.
Retail loves large video walls but the premium for 120” displays instead of a video wall will be too high after launch. As prices drop ultra large displays become more attractive for premium retail projects.
The question comes up if 120” will be limit for display sizes. Technological larger formats will be possible to produce in future generation fabs. But the limit seems to be transportation and doors in Malls and regular outlets. Swab of displays need to be possible without taking down a wall. We believe for the foreseeable future 120” will a reasonable limit. But that won’t stop Korean or Japanese display manufactures to present even larger display maybe already at ISE 2016.
All trade visitors of this year’s combined Gitex/Infocomm show will have experienced Ultra HD before. Some of them even 8k. But for the majority 8k resolution evoked the same reaction “sharper than real”.
On the software side Sharp presented for the first time the new eco-systems partner Easescreen. The Austrian digital signage software maker is a well experienced specialist and complements Sharp’s eco system in the Middle East.