invidis Market Update – 27/2011

Third annual Digital Out of Home Handbook released

The handbook, available as an e-book or as a 170-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising. The 2011 edition features 27 newly released formats and details of nine coming soon, including Clear Channel’s portable Create Interactive screens and JCDecaux’s Euston e-motion due for launch in September 2011.
The handbook provides comprehensive media, technical and creative information for all UK networks. Categorised into easy-to-understand groups, key data for each network includes a description of the media, the environment and the audience, plus details of the display type and its technical specifications and suggests creative parameters based on these variables.
Access the Handbook at http://www.kineticww.com/ukdigitaloutofhomehandbook/

ISE stays in Amsterdam

Integrated Systems Events confirms that it has signed a new five-year contract with Amsterdam RAI for the hosting of the Integrated Systems Europe exhibition. The contract will run from 2012 until 2016, inclusive.

“Our previous contract with the RAI was due to expire next year, but we have decided to renew early in order to provide a clear business path for our exhibitors, to facilitate our forward planning as organisers, and to enable the RAI itself to plan for the future growth of ISE,” comments Mike Blackman, Managing Director, Integrated Systems Events. Blackman also notes that as ISE has grown down the years, the RAI itself has also evolved and continues to develop as a venue.

“Since we first held an ISE show here in 2005, the RAI has continued with an ambitious programme of new building and refurbishment. This has given us new exhibit space and conference rooms in the shape of the Elicium building, enhanced organisers’ facilities at the Europa entrance and the ‘RAI Live!’ digital signage system with is such a big hit with our industry – to name just three developments,“ Blackman adds.

ComQi Wins the Award for Best Digital Signage Product

ComQi has won the AV Technology Award for the Best Digital Signage Product for their ScreenGate IP Streaming solution. The AV Technology Awards allow end users to share their best practices by evaluating different products’ ease of use, reliability, overall network impact and ROI. It is regarded as one of the most prestigious awards in the AV industry.

Commenting on the award, the AVT judge stated: “The ScreenGate product family provides a complete line of well packaged, well-engineered, cost effective solutions to meet the needs of the digital signage market.“

ScreenGat IP Streaming is the first product to offer a streaming solution specifically designed to respond to the challenges of digital signage networks. By integrating with existing IT networks, ScreenGate IP Streaming takes advantage of all the features offered by the existing IP network, distributes full-HD content quality, requires only a small bandwidth and can use any existing network infrastructure

Aéroports de Paris and JCDecaux Create a Joint Venture

The Paris airport authority, and JCDecaux announce the creation of a new joint venture on a 50/50 basis named Média Aéroports de Paris. This new company will begin operations on July 1, 2011 for a period of nine and a half years selling advertising space in the Parisian airports under the brand: JCDecaux Airport Paris

The new company deploys the latest technology to deliver future-facing advertising solutions for clients including digital displays, interactive and location-enhanced services. François Rubichon, Chief Operating Officer of Aéroports de Paris, has been appointed Chairman of the new company while Isabelle Fourmentin, Executive Vice-President of JCDecaux Airport, will become Chief Executive Officer.

Jean-Charles Decaux, co-CEO of JCDecaux, said: “JCDecaux Airport Paris will have the resources to make Aéroports de Paris one of the world’s most flexible and innovative platforms for advertising and promotions. This new company will deploy new technology to create the airport of tomorrow, future-proofing our offer for our clients. It will offer advertisers a range of high-quality, digital and interactive solutions that will enhance the passenger experience within the unique environment of the airport.”

<- 26/2011