DooH Business Climate Index

Following some basic information how the DBCI is composed. More details will be published with the first index in the middle of July.

The index represents more than 93% of the European GDP according to latest (2008) World Bank statistics. Following markets are covered:

1. Germany / Austria / Switzerland (22,92%)
2. France (14,36%)
3. UK (13,40 %)
4. Italy (11,52%)
5. Russia (8,40%)
6. Spain (8,07%)
7. Scandinavia (7,80%)
8. BeNeLux (7,17%)
9. Turkey (3,65%)
10. Poland (2,63%)

The 300 most influential market players have been categorized in:

• Screens
• Network Operators / Advertising
• Software / Content
• Infrastructure
• Others

Questionary:

1. How do you rate the current business situation for your products / services in the field of Digital Signage?
Good (+)
Satisfactorily (o)
Poor (-)

2. What are your expectations for the next six months?
more favorable (+)
unchanged (o)
unfavorable (-)