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Die Werbezeitenvermarktung soll durch TripleDoubleU aus Hamburg übernommen werden. Zum Einsatz kommen Screens von 37 bis 42 Zoll Bildschirmdiagonale.
Die Loops haben eine Länge von 60 Minuten und bestehen neben den McDonald’s-eigenen Inhalten aus Sport & Fun, Travel, Fashion, Musik, Games und Kino. Das Sendeprofil ist abgestimmt auf die Tageszeiten und zielgruppengerecht gewichtet und gemischt. Zehn Minuten pro Stunde können mit Werbung externer Marken belegt werden.