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Schauplatz ist das Bluewater Shopping Centre außerhalb von London. Allerdings gibt es bisher außer Ambient Content und Eigenwerbung (Aquarium) noch keine vermarktete Werbezeit. In Anbetracht der Investition in die nicht ganz günstigen 3M-Vikuiti-Folien sicherlich zurzeit noch mit eindeutig negativem Return on Investment.
Die Videos auf der Website von Windowgain beweisen, wie effektvoll Rückprojektion im öffentlichen Raum eingesetzt werden kann – vorausgesetzt es gibt ein tragbares Vermarktungskonzept. (fro)