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Die Publicis Group bündelt ihre digitalen Aktivitäten in der Business-Unit Vivaki, mit dem Ziel Kundeninvestments zu verbessern und schneller im digitalen Markt zu wachsen.
Jack Klues and David Kenny, Partner und Mitglieder des Management Boards, werden die neue Business-Unit leiten. Vivaki soll die Kompetenzen der Tochterunternehmen Digitas, Starcom MediaVest, Denuo und ZenithOptimedia bündeln sowie neue Dienste, Tools und Partnerschaften entwickeln, heißt es seitens Publicis. (eca)
