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Im April hat invidis überGerade in Reisebüros machen Digital-Signage-Systeme Sinn. Mit kleinen Werbezetteln versuchen die meisten Reisebüros den Kunden die Menge der Angebote schmackhaft zu machen. Dabei ist die Buchung einer Urlaubsreise ein hoch emotionaler Vorgang. Bilder von Traumstränden und luxuriösen Hotels assoziieren den Kunden einen maximalen Erholungseffekt.
Eine Paradedisziplin also für Digital Signage. Denn oftmals werden Buchungen relativ spontan vorgenommen – in Abhängigkeit vom Preis und der entsprechenden Präsentation. (eca)