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Sautner erläuterte die grundlegende Funktionsweise des ITK-Channels und zeichnete ein klares Bild der unterschiedlichen Distributionswege. Erstmalig wurde das Ergebnis einer Channel-Track-Umfrage präsentiert, die den Kenntnisstand der ITK-Reseller bezüglich Digital Signage darlegt. Das Ergebnis ist niederschmetternd: Nur ein kleiner Bruchteil der Befragten konnte den Begriff „Digital Signage“ eindeutig zuordnen.
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Die komplette Präsentation im PDF-Format können Sie bei Christine Koller anfordern. Senden Sie dazu nur eine formlose Mail mit Ihren Kontaktdaten an christine.koller@invidis-consulting.de. (eca)
