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Die Betrachter werden aufgefordert in direkter Interaktion über ihr Mobilfunkgerät auf die Werbebotschaft zu reagieren. In Planung sind bereits Werbeprodukte, die Zielgruppen treffsicher im gesamten Tagesverlauf mit digitalen Online-, Mobile- und Out-of-Home-Medien erreichen können.
Der Showcase befindet sich in Halle 8, Gang C, Stand 31 auf der dmexco.
(eca)
