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In dem Artikel „Ein schönes Paar“ (digital signage 1.2009) wird deutlich, dass Digital Signage ein fester Bestandteil des Marketings ist beziehungsweise werden muss. Denn einige der Instrumente aus der Kommunikationspolitik, die zum klassischen Marketing-Mix gehören, lassen sich als Digital Signage-Instrument nutzen.
Zum Artikel „Ein schönes Paar“