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Dem aktuellen Manager Magazin 01/2012 liegt eine ict Smartperfom Broschüre bei – eine für die Digital Signage Branche bemerkenswerte Marketingaktion eines Integrators. Zielgruppe der Kampagne sind ganz offensichtlich Corporate Enduser.
Auch Seen Media zeigte dieses Jahr Flagge mit Anzeigen im Marketingtitel W&V für Digital Signage Kommunikationslösungen.
Die großen Displayhersteller waren bisher die einzigen die im größeren Stil Digital Signage Kampagnen in Zielbranchen-Fachmedien schalteten. Wir gehen davon aus, dass der Markt 2012 die Werbespendings aktiv erhöhen wird um mehr Sichtbarkeit zu erzielen.
