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Natürlich war die Kampagne eine einmalige Aktion und sonnenlichttaugliche Displays wären sicherlich für einen längeren Kampagnenzeitraum sinnvoll gewesen. Aber es zeigt das die Kombination aus hinterleuchteten CLPs für die Fernwirkung und digitale, interaktive Komponenten für die one-to-one Kommunikation erfolgreich realisiert werden können.
Einen Eindruck des neuen bewegten Posters gibt dieses Video: