Digital Menu Board

Taco Bell Employs Digital Signage to Boost Customer Satisfaction and Efficiency

Taco Bell set out to create a network that would inform and entertain customers on four attention-grabbing 42-inch LCD screens installed on top of the ordering area of the outlet. The system was installed by Kout Food Group, an exclusive franchisee of Taco Bell in Kuwait

YUM International, which owns the Taco Bell brand, credits the digital installation with strategic advantages other than the new look and feel of the restaurant. Increased efficiency and reduced costs associated with printing and shipping of traditional menu boards, as well as a quick return on investment (ROI), is among the added benefits sited by YUM.

“The newly installed digital menu boards provide a dynamic and interactive representation of the products offered at Taco Bell. This system allows us to capitalize on cutting-edge offerings not available with traditional print,” said Tarek S. Saeb, Marketing Manager of Taco Bell, Kuwait.Due to positive customer feedback and successful ROI, digital network installation is currently under way in new Taco Bell locations throughout Kuwait.

“Interactive digital signage solutions provide a truly engaging and meaningful platform for business enterprises to communicate with their target audiences, delivering even greater value proposition for their products and further boosting their revenue potential,” said Ahmed El Ridi, CEO of Advanced Interactive Media Solutions, UAE. “We are now witnessing a growing number of companies realizing strong ROI with digital signage solutions, creating new and exciting possibilities for business growth and innovation. AIMS is therefore pleased to provide specialized services that help business organizations in the GCC take full advantage of the power of interactive digital signage solutions.”