DOOH Overview

Third annual Digital Out of Home Handbook released

The handbook, available as an e-book or as a 170-page manual, offers a universal reference point for all those involved in the planning, creation and execution of Digital Out of Home advertising.

The 2011 edition features 27 newly released formats and details of nine coming soon, including Clear Channel’s portable Create Interactive screens and JCDecaux’s Euston e-motion due for launch in September 2011.

The handbook provides comprehensive media, technical and creative information for all UK networks. Categorised into easy-to-understand groups, key data for each network includes a description of the media, the environment and the audience, plus details of the display type and its technical specifications and suggests creative parameters based on these variables.