- NEC Display Solutions Europe has successfully hosted its second Display Trends Forum, which saw more than 120 customers, partners, speakers and staff gather in Sorrento, Italy to discuss the current and future state of the industry. Luminaries from three key fields, namely Digital Signage Standards, ReferencePerformance on Stage and the Future Office, gathered to deliver high-level presentations and discuss the latest news and information from the industry.
“Our second NEC Display Trends Forum built on the success of our inaugural event last year and was an all-round success,” said Stefanie Corinth, Vice President Marketing and Business Development at NEC Display Solutions Europe. “As one of the leading companies in all aspects of the display industry, we have created a platform that brilliantly combines the transfer of knowledge, practical expertise and fantastic opportunities for networking. We are delighted by its success and we are well on our way to making the forum a highly anticipated annual event.”
Among the select programme of activities, there were various workshops for the visitors to attend, face-to-face meetings with senior management and top executives and opportunities to network and exchange industry expert knowledge.
Following the keynote speech from Bernd Eberhardt, Managing Director at NEC Display Solutions Europe, representatives from leading Market Data Research companies as well as selected speakers from successfully deployed customer installations all delivered their perspectives on future trends in the field of display solutions.
Within the Digital Signage workshop, NEC facilitated discussions around the latest standards within the Retail Signage and Digital-Out-Of-Home (DOOH) sectors. Both markets are currently experiencing high levels of interest in response to retailers looking for new ways of engaging and interacting with customers, and innovation in technology making new types of display possible. NEC predicts significant growth in these sectors as companies start to see the benefits of using the technology to create competitive advantage and build brand loyalty.
In the ReferencePerformance on Stage workshop, NEC delivered an introduction to the Referenceconcept and its ‘Tradition of Performance’, showcasing the latest high-luminance projectors and professional Public Displays for large venue presentations. Alongside this were customer testimonials and market data that provided plenty of information for the question and answer session that followed. The third workshop focused on the topic of the Future Office.