- The Paris airport authority, and JCDecaux announce the creation of a new joint venture on a 50/50 basis named Média Aéroports de Paris. This new company will begin operations on July 1, 2011 for a period of nine and a half years selling advertising space in the Parisian airports under the brand: JCDecaux Airport Paris
The new company deploys the latest technology to deliver future-facing advertising solutions for clients including digital displays, interactive and location-enhanced services. François Rubichon, Chief Operating Officer of Aéroports de Paris, has been appointed Chairman of the new company while Isabelle Fourmentin, Executive Vice-President of JCDecaux Airport, will become Chief Executive Officer.
Jean-Charles Decaux, co-CEO of JCDecaux, said: “JCDecaux Airport Paris will have the resources to make Aéroports de Paris one of the world’s most flexible and innovative platforms for advertising and promotions. This new company will deploy new technology to create the airport of tomorrow, future-proofing our offer for our clients. It will offer advertisers a range of high-quality, digital and interactive solutions that will enhance the passenger experience within the unique environment of the airport.”