Scala appoints new EMEA vice-president

Scala announced new executive leadership appointments that position the company’s product development, marketing and sales organizations to advance the company’s leadership in digital signage, visual communications and advertising management.

In this course Frank Larsen has been promoted to be the new vice-president of EMEA. He inherits this position from Oscar Elizaga who held this position before Larsen and who now becomes the new vice-president of the Americas, North, Central and South America.

Larsen has a long track record of working with Scala, starting in 1991 where he worked as part-time consultant for the Scala office in Denmark. In 2003 he became a Scala Certified Reseller partner and led his company to become the top selling partner in Denmark. In 2006 he was asked by Scala to formulate a strategy for building a more extensive reseller partner channel in Denmark and in 2008 he was appointed as full-time country manager for Denmark to execute on that plan – resulting in Denmark being ranked as one of Scala’s top selling countries in 2010. Frank Larsen has leadership experience from his time as a section leader in a Danish government agency and has also worked as a consultant for a teambuilding and conflict management agency.