In-Store Technology Critical For Retail Growth

Seventy percent of retailers are empowering their employees with technology-enabled touch points to help their businesses to differentiate and evolve, according to a recent RSR Research report cosponsored by HP.

By arming their staff with a range of technologies that provide relevant and timely information – such as digital signage, self-service kiosks, mobile devices and advanced point-of-sale (POS) systems – retailers can increase productivity and boost multichannel selling opportunities.

„Customers have raised the bar, and successful retailers realize that the traditional means of educating employees and interacting with customers is no longer enough,“ said Ray Carlin, vice president, Retail Solutions Global Business Unit, HP. „We provide a flexible store platform to help retailers deliver multichannel selling opportunities and a more engaging shopping experience.“

The research report is available for download at „The 21st Century Store: The Search for Relevance.