New digital screen network launched in Dubai Airport

A new digital network at Terminal 1 Departure is the latest addition to the digital offer at Dubai International Airport of JCDecaux Middle East. The new network - a dozen 55” displays – have been installed along the escalator towards the concourse of Terminal 1.

The launch of the new network has been very successful with Estee Lauder booking the whole loop for six months starting September 2011. Gross Reach of the new digital corridor is an average 500.000 per month.