SmartScreen launches Amscreen Network in the UAE [Update]

Amscreen, the UK’s largest nationwide digital media network owner, announced an exclusive partnership with Dubai-based business SmartScreen, that will see them purchase digital signage screens exclusively from Amscreen for retail outlets across the Middle East and Africa.

SmartScreen is a new entity created to provide digital signage solutions. SmartScreen have already generated significant interest in the Amscreen product and recently signed up their first forecourt deal with Middle Eastern petrol retailer ENOC/EPPCO as well as the Zoom convenience store network within all Dubai Metro Stations.

SmartScreen will secure their own content and have appointed sales agencyAIR Media, part of theAIR Communications Group, to sell advertising on its behalf. Abdul Bakhrani, CEO of SmartScreen, said: “We were thoroughly impressed by Amscreen’s network in the UK and were keen to replicate this in our territories. We already have one key petrol operator on board and are really excited to see our forecourt network grow and to modernise digital signage solutions in the Middle East and Africa.”

Simon Sugar, CEO of Amscreen, said: “This deal is an exciting development for Amscreen as it is the first time we have sold signage units to a foreign company. We look forward to working with Smartscreen and seeing their networks develop in the Middle East and Africa. It is clear that our wireless plug and play solution is the most cost effective signage platform available today and is perfect for deployment within forecourt and convenience environments offering the best of breed in close proximity signage.

[Update] As of 22 December 2011 the SmartScreen Network has grown to 99 Displays in and around Dubai. A Live Network Map is available here