DooH Insights

DigitalOOH.biz – Your Soapbox Awaits (12. October 2011 10:15)

• If you are a media planner or brand manager thinking about allocating creative and media dollars to a campaign on digital screen networks, how would you get up to speed on what this new medium is all about? There are advertising and marketing trade publications that now and then have a story about the medium, […]

Ramadan Ad Spend Down in MENA (13. September 2011 13:30)

• Ramadan is one of the busiest advertising periods in the Middle East and North Africa (MENA) region. Some advertisers choose to spend half their annual budget in this month alone, and it’s a period which many media owners and network operators rely on to boost their overall trading figures for the year. For those who […]

All quiet on the DOOH Insights front, but still very much here with you… (13. September 2011 09:35)

• Good morning all. We’ve been a little quiet here at DOOH Insights we know. It wasn’t our intention, but Ramadan proved a very busy period for our team (all good stuff!) and we then enjoyed a much needed Eid break. We hope you did too. We’re back at our desks and still very much here […]

DOOH you deserve an award? Introducing the DOOHDAS… (12. August 2011 09:22)

• There are plenty of DOOH awards out there globally, too many some would say. and whilst we don’t have any dedicated DOOH awards in the MENA region (hopefully one day!) and there are limited categories to enter in the more mainstream awards, there is still a chance to showcase the great work going on in […]

Digital delivers a €50m turnover in first 6 months of 2011 for JCDecaux (2. August 2011 10:15)

• JCDecaux, the number one outdoor advertising company globally, just published its 2011 half year financial results, not only showing an increase in its overall performance, but also in its digital turnover in the same period, which continues to support the growth of DOOH around the globe. Overall revenues for the 6 months to the end […]

Latest PARC figures show MENA ad spend drops by 4% (27. July 2011 12:45)

• Another day and more ad spend figures, analysis and commentary is released. Latest figures out from PARC (Pan Arab Research Centre), show advertising expenditure between January and June this year at $5.85 billion, consistent with other recent reports in showing a year-on-year decline in ad spend, thus resulting in a 4% downfall, mainly as a […]

Did you get your hands on Al Barq Digital’s new “Little Book” yet? (26. July 2011 14:39)

• Little Book of Planning for Success with DOOHAl Barq Digital have just released the second in their Little Book of DOOH series. This one is all about successful DOOH planning and talks about how to best use the DOOH medium to engage effectively with consumers. The book has been made relevant to those running a network or considering buying an ad campaign […]

Political unrest in MENA results in 12.1% drop in adspend (20. July 2011 10:10)

• News in this week sees ZenithOptimedia drastically reduce its Middle East and North Africa adspend for the year. Original forecasts set by the media agency, had predicted adspend for 2011 at a 0.1% growth. In April this year, the agency issued an update to this forecast, which showed significant declines in Egypt and Bahrain, due […]

So, how are we DOOH’ing? (5. July 2011 10:12)

• It’s normal in business for people to ask how things are going, and it seems particularly so when the industry is relatively new and seen as a little speculative. Certainly, we get asked how the Digital Out Of Home (DOOH) sector is doing and what we tend to say is that while growth is never […]

In DOOH, Big is BIG! (27. June 2011 10:00)

• The recent InfoComm trade show in the United States saw more than 33,000 audio-visual resellers and systems integrators gather to look over the latest gear to add new and better sight and sound experiences, in settings from office board rooms and places of worship so sports arenas and airports. What was clear at that show […]