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Zu den ersten Teilnehmern gehören unter anderem Grassfish, Cittadino, ICT, Seen Media, Pilot Screentime und die Neo Group. Das vollständige Teilnehmerfeld wird im Laufe der Woche auf invidis.de veröffentlicht werden.
Eine hochkarätige Jury wird die drei besten Konzepte aussuchen, diese werden mit insgesamt 5.000 Euro prämiert und am 30. Januar 2013 auf der ISE in Amsterdam vorgestellt.