- The digital signage market Africa is growing fast. Reliable infrastructure is the key to digital signage. So telecommunication providers play a vital part in developing new digital signage markets. Connectivity via Cable (DSL etc) and mobile (3G/LTE) are generally available but expensive and not always reliable for business critical use.
An impressive campaign was launched by South Africa’s MTN late last year. MTN operates in various African markets and launched their “Welcome to the new World campaign” focusing on “We are not the first or the third world…we are the New World!”
We want to start our invidis market intelligence coverage with this inspiring spot refelcting the self-confidence of the continent. Not only in South Africa but spreading all the way to the newly awaken Arab Spring nations in Northern Africa.