Dwell time in retail banking branches are usually quite long as customers queue up for service. First Community Bank. A second network includes 106 displays across 49 sites in Angola. Smartscreen covers mainly petrol station in the oil-rich Western African nation. A third network is currently set up in South Africa (28 Displays)
Even each network is comparable small to European standards: but each individual DooH-network benefits from economies of scale. UK based Amscreen and its partner Smartscreen offer a turnkey product, other players in the digital signage market as Montreal based Broadsign focus on offering cloud based services without hardware.
Without cloud-based services digital out of homer / digital signage in small markets would have a hard time to break even. Challenges remain in DooH-networks as local media sales need to convince media buyers to include DooH in their relevant media mix.