Integrated Systems Russia 2013

Programm der DooH & Digital Signage Conference 30.10.2013

- Neben der Digisky / OVAB Conference jeweils Ende Mai ist die ISR Digital Signage Conference die wichtigste Branchenveranstaltung für Russland und die ehemaligen GUS-Staaten. Am Mittwoch 30.10.2013 ist es nun wieder soweit. Teilnahme an der Konferenz ist für ISR-Fachbesucher kostenlos. von Florian Rotberg

Moskau Kremlin / Russland

Moskau Kremlin / Russland

Session 1. Young operator’s guide: how to build a successful advertising network.

10:30 – 10:35
Organizer’s opening speech / Representatives of IN+OUT DooH Association

10:35 – 10:55
What are indoor communications and what potential do they have? / Dmitry Kurkovich, CEO, AIZ Media

11:00 – 11:20
Customer service: requirements to operators. A salesperson’s view / Ilya Alekseev, Head of New Media Sales Department, VI Plazma

11:25 – 11:45
Customer service: indoor placement from the point of view of a buying agency / Vladimir Trofimov, Deputy OOH Director, OMD OM Buying

11:50 – 12:10
Introduction to media planning / Valeria Tkach, Social Studies Department Expert, Video International Analytical Center

12:15 – 12:35
Workshop: Indoor as part of the media mix / Vyacheslav Dolgin, Indoor & Non-Standart OOH Media Buying Director, Vivaki Russia; President, IN+OUT Advertising Operators’ Association

12:40 – 13:00
Indoor operator’s experience / Benjamin Kovacs, Commercial Director of Vita Media Group

Session 2. Digital Signage Technologies
13.30-14.10
European projects which incorporate digital signage, LED Walls and Lighting already in the design phase / Florian Rotberg, OVAB Europe

14.10-14.40
Projection equipment in digital signage: projects, opportunities, prospects / Eugene Azarenko, Casio

14.40-15.20
Digital Signage Videowalls Integration in all stores across Finland / Roland Grassberger, CEO, Grassfish

15.20-15.40
High-margin interactive solutions in digital signage: revolutionary cases in the expiring year / Denis Zeltser, Enlighted Digital

15.40-16.20
Digital Signage in Electronic retail – Value add of Multi-Channel Marketing / Emil Zagirov, xplace GmbH

16.20-16.40
N.N.

16.40-17.20
The dark side of videomapping / Denis Astakhov, Sila sveta

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