The leader in fashion digital signage

The Japanese fast fashion retailer Uniqlo is unmatched in implementing digital signage. None of its competitors - Inditex (Zara), H&M or Gap - put as much effort in digital in-store. The San Francisco Store is no exception to this rule. More than 90 displays were installed for the fall 2012 opening.

Most prominent are the eight perimeter video walls – each 3×3 – on the main floor plus additional displays at the check-out zone and on the first floor. Uniqlo is famous for their revolving mannequins displaying the latest fashion of which 91 are also featured in this West coast flagship store. The content includes motion graphics and still photo animations. As usual Uniqlo doesn’t communicate any local prices on the screens. Therefore enabling the retailer to use the content globally in all stores.

UniQlo Union Square San Francisco
UniQlo Union Square San Francisco

The Uniqlo store offers more than video walls and mannequins. The Magic Mirror installation premiered at this store in fall 2012. Magic Mirror was developed by the worlds leading printing company Dai Nippon Printing (DNP) and Sharp. This “virtual dressing room” allows customers to use the Kinect powered color-changing engine and half-mirror touch panel technology to instantly switch between different color palettes of Uniqlo clothing. The high brightness display brings to life the vivid product quality and details to make consumers feel like they are actually wearing the real product, while also matching color variation to best fit the style preferences of San Francisco’s diverse demographic technology.

Interesting Wired background article about Uniqlo’s retail strategy

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