OVAB Europe Digital Signage Business Climate Index

Strong start in 2014 – Digital Signage industry with upswing

- A new issue of the Digital Signage Business Climate Index is now available. In the following days we present the results for Poland, Italy and the additional questions. Today the state of the industry in the German speaking region is on the menu. von Daniel Russell

Clear boost in positive answers - Business Situation in DE-AT-CH January/ February 2014 (Grafic: invidis.de)

Clear boost in positive answers – Business Situation in DE-AT-CH January/ February 2014 (Grafic: invidis.de)

The DBCI is polled every two months by invidis consulting on cooperation with the industry association OVAB Europe. For the Swiss, Polish and Italian markets invidis and OVAB are working together with local associations (IG Adscreen/PDSA/AssoDS). The newest edition of the index for January and February 2014 is now available and can be downloaded here.

Rich harvest after the big tenders of 2013

The Digital Signage Business Climate Index – DBCI – has increased from 53,70 base points to 64,25 base points since the last poll in November 2013. The pending tenders from the second half year 2013 have a positive knock-on effect. In general a robust demand for Digital Signage solutions is registered through all segments from enterprise to SMB.

After a rather quiet fourth quarter and a surprisingly low market growth of the general economy by only 0,5% (DE), the Digtal Signage industry in DE-AT-CH is back with a positive upswing momentum. The DBCI was able to increase considerably to 64,25 base points. The index therefore clearly mirrors the good growth forecasts for 2014. Other market research is supporting this assessment. As the IT consultancy Capgemini has discovered approximately 75% of all CIOs in Germany calculate with growing or stable IT budgets for this year.

In our DBCI interview Dirk Hülsermann (President OVAB Europe / VUKUNET-NEC) comes to a very positive assessment of the current business situation. He sees “the digital signage, as well as the DooH industry is on a very solid growth path, especially in the leading countries such as Germany and the UK”.

To read the DBCI interview follow this link.

Download the complete DBCI January-February 2014 here.

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