The largest of the 3, measuring 6.1m in length by 1.1m in height, acts as a backdrop. The 2 smaller screens (0.6m by 1.5m) can be programmed independently to traverse across the front of the larger screen at up to 0.8m per second, presenting a truly eye catching digital advertising platform.
The installations seem to be placed above the duty free retail areas to target passengers close by to the point of sale and offer a fantastic new avenue for creativity through digital advertising.
Dubai International Airports is a fantastic showcase of digital signage and DooH. The landmark installations are mainly driven by retail (Dubai Duty Free) and more and more from JC Decaux Dicon (DooH).