Video Wall

Much more than hardware – getting content right

At a recent visit to Moscow we passed by one of Moscow’s largest rail stations. Compared to many public transportation hubs in Russia, Kurskaya Station offers many modern amenities. Amongst others two 4x4 video walls displaying train departure information - with a dedicated look-and-feel.

Joy of use or easy usability didn’t definitely had first priority when setting up the digitals signage installations. Some remarks:

  • Russian Railways does not utilize the full potential of digital signage by displaying relevant information in Cyrillic and Latin alphabet
  • Not relevant information – selected days on which the specific service is not offered – are shown on the video wall (most likely the data is derived from a print focused database)
  • Graphics, Layout and fonts is not optimized for video walls
  • Plasma displays do not offer enough contrast in the light filled station building

But regardless of the above comments, the video wall at Kurskaya Station is a great step forward in customer services.