OVAB Digital Signage Conference Munich

Best Practice Presentation on the marriage of POS and web shop

- UMDASCH Shopfitting and Ars Electronica Linz realized a new prototype for the links between digital world and retail stores together with RAG Fashion and Samsung. Bernd Albl (Ars Electronica) and Günther Berger (UMDASCH Shopfitting) will present the innovative project at this year´s „OVAB Digital Signage Conference Munich“. von Theresa Amann

Best Practice Presentation mit Bernd Albl und Günther Berger (Montage: invidis)

Best Practice Presentation with Bernd Albl and Günther Berger (Image: invidis)


The project´s aim was to link the online and offline world to get an added value for both worlds. In 2013 UMDASCH Shopfitting and Ars Electronica Linz Solutions and the streetwear label RAG and Samsung developed an interactive shopping wall named RAG-Wall – not only retail customers were enthusiastic about. The media installation that exclusivly had been developed for the POS was tested three months in retail stores in one of the largest and most popular shopping streets of Vienna. At the EuroShop 2014 the digital signage project created a sensation among the international trade visitors and press representatives.

Bernd Albl, Senior Director AE SOLUTIONS at Ars Electronica, and Günther Berger, Shop Consultant at UMDASCH Shopfitting, will present the innovative project at their presentation „Combining online and offline shopping with an interactive shopping wall“. The experts will give exclusive insights into the symbiosis of the two worlds POS and web shop.

Best Practice Presentation – Combining online and offline shopping with an interactive shopping wall

  • Bernd Albl (Ars Electronica)
  • Günther Berger (UMDASCH Shopfitting)

Date: 18th September 2014, 1:30 p.m. – 1:55 p.m.

Here the conference program can be downloaded.

The OVAB Europe Digital Signage Conference Munich is Europe’s leading Digital Signage and Digital-out-of-Home strategy conference. It takes place at the Kempinski Airport Hotel Munich on the 17th and 18th of September 2014.

Tickets for repeating delegates € 490 (+VAT) and regular delegates € 590 (+VAT) are available here.

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