OVAB Digital Signage Conference Munich

Here comes the program

The program of the "8th OVAB Digital Signage Conference Munich" is finalised. On the 17th and 18th of September 2014 numerous lectures and panel discussions on Digital Signage and Digital-out-of-Home will take place at the Kempinski Hotel Airport Munich.

The first conference day (Sep 17) starts with the annual OVAB Membership Meeting followed by a workshop on the current OVAB standards. At the same time a „Best Practice Installation Tour“* in Munich city center will take place. Together with an invidis staff member the participants will visit selected digital signage installations. In the evening the „invidis Year Book Release Event“ with presentations of the new invidis yearbooks and the invidis Award winners is to be held.**

On the 18th of September the conference participants will be presented with a busy program. After the traditional invidis keynote by Florian Rotberg and Oliver Schwede, Ströer COO Christian Schmalzl will present a second keynote. This is followed by the first panel – the „European Media Owner Leaders Summit“ – with several internationally renown network owners, where the current and future developments in the DOOH industry will be discussed.

After the lunch break the program includes two tracks: at the digital signage track exciting „Best practice presentations“ will be held, for instance by McFit, Umdasch Shopfitting and Lekkerland. Afterwards, the panel „Instore Technology – The dynamic side of retail“ will address new trends such as iBeacons, measurement, wireless analytics and audio.

At the DOOH track three high-profile panels will discuss the topics „Planning Platforms,“ „Campaigns“ and „Content“. After that two very interesting impact studies about digital signage and DOOH are on the agenda.

The „OVAB Europe Digital Signage & DOOH Panel – Worldwide Industry Outlook 2015“ will be held at the closing of the conference. It will round up the day, pick up the discussions and summarise the current situation and future developments of the digital signage and DOOH industry.

Here the program is accessable in PDF format:
OVAB Digital Signage Conference Munich – Program

Tickets for the conference are available here:
OVAB Digital Signage Conference – Tickets

* Participation: on conference ticket only.
** This event is by invitation only.