According to Rob Brinklow (RMG Networks), digital out of home signage is a complex and broad based industry in a constant state of evolution due to new technological developments made every day. Large companies with high demand from customers and numerous global locations to manage are actively searching for ways to make their businesses work efficiently and effectively while keeping costs low. Intelligent visual communication technologies are the answer to this problem. The technologies attract as well as engage the consumer and thereby encourage a return of investment (ROI) and return of experience (ROE). Their success is measured by using analytics.
Rob Brinklow, Consumer Portfolio Manager at RMG Networks, in his best practice presentation “Transforming customer experience through intelligent visual communication” will specifically study how digital signage has modified consumer behaviour in retail banks.
Best Practice Presentation – “Transforming customer experience through intelligent visual communication”
- Rob Brinklow (RMG Networks)
Date: 18th September 2014, 3:20 p.m. – 3:45 p.m.
Here the conference program can be downloaded.
The OVAB Europe Digital Signage Conference Munich is Europe’s leading Digital Signage and Digital-out-of-Home strategy conference. It takes place at the Kempinski Airport Hotel Munich on the 17th and 18th of September 2014.
Tickets for repeating delegates € 490 (+VAT) and regular delegates € 590 (+VAT) are available here.