Event

Scala Partner at GITEX 2014

- Middle East is one of Scala’s groth regions – therefore Scala and its partners AIMS and MUSE will join next weeks GITEX in Dubai. GITEX Technology Week takes place from 12th – 16th of October at Dubai World Trade Centre. von Theresa Amann

Digital Signage at Dubai's Mall of the Emirates (Photo: invidis)

Digital Signage at Dubai’s Mall of the Emirates (Photo: invidis)


More than 142.000 visitors from 150 countries are expected to visit Gitex and explore the newest technology innovations. Scala Vice President EMEA, Damon Crowhurst, will also join GITEX Technology Week. Goal is to meet with parties seeking to develop strategic partnerships across the region, as well as to explore opportunities for a direct local presence.

Scala partner AIMS will show Scala’s Connected Coffee Corner in the booth of Telecommunications Company Etisalat. Visitors can order their coffee through a self-service kiosk, without the need to remember a ticket number: A picture is taken when they order. Once the coffee is ready their picture will show up on a screen. Moreover Scala partner MUSE Content from Hamburg will exhibit at GITEX this year as part of the German Trade Delegation.

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