- CBS Outdoor as one of the largest out-of-home companies in the Americas will rebrand as Outfront Media from 20 November 2014. The change follows the company’s IPO, the separation from CBS Corporation and the acquisition of Van Wagner in recent months.
The US Company follows its former European subsidiary CBS Outdoor International, which was acquired by private equity investors and operates as Exterion Media since January 2014.
„Outfront captures exactly who we are as a completely reenergized company and where we’ll be with innovative technology and creativity for our advertising clients,“ said Jeremy Male, chief executive officer. „Our bold new identity – deployed nationwide from Times Square to the Sunset Strip – also represents the unmatched audience that our prime assets will deliver as we elevate our business and industry to new heights.“
The Outfront identity represents a new era for the Company and for its position within the growing out-of-home advertising sector. The brand also symbolizes the Company’s unique portfolio of billboards and displays in the most desired locations, including landmark positions in high-traffic areas, retail districts, transit hubs and iconic destinations.
Today’s introduction of Outfront Media kicks off a process that will include rebranding more than 100,000 displays. On November 20, 2014, the Company will be reintroduced online at www.outfrontmedia.com and on the New York Stock Exchange under the ticker symbol „OUT“.
The rebrand follows a year of major milestones, which include the Company’s IPO in March, separation from CBS Corporation and conversion to a REIT in July, and the acquisition of outdoor assets from Van Wagner in October.
In addition to a new brand, the Company is introducing new products and services aimed at enhancing its customers‘ advertising campaigns. These include the introduction of Outfront Insiders, a community of consumers sharing insights on emerging trends and topics, as well as Outfront Studio, a new, in-house creative boutique for designing advertising campaigns. The Company will also deploy new technologies and digital innovations enabling clients to leverage the latest social, local and mobile platforms for engaging with their customers.