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Nach der Tour war klar: Digital Signage hat sich seinen festen Platz im Einzelhandel erkämpft. Allerdings fast ausschließlich als Instore-TV ohne Interaktivität und zumeist ohne tiefgreifendes Konzept. Von intelligenten Omnichannel-Strategien scheint der Handel noch meilenweit entfernt zu sein.
ISE 2015
Amsterdam | Wie schon in den Jahren zuvor führte das invidis consulting Team Interessenten durch die Amsterdamer Digital Signage-Welt. In diesem Jahr lag der Fokus auf dem Einzelhandel. Von exzellent bis abschreckend war auch in diesem Jahr alles dabei.