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Die Standbaukonzepte der ISE-Aussteller werden immer aufwändiger, wie eine invidis-Übersicht beschreibt. Die Produkte stehen nicht mehr ausschlißlich im Fokus der Messepräsenz. Insbesondere Lösungspräsentationen und ganze Eco-Systeme ergänzen die Ausstellung auf den Ständen. Dei Fortschreibung dieser Entwicklung führt Barco an, die eine ganzheitlichen Geschichte erzählen. Ein Video der Belgian-American-Radio Corporation (BARCO) zeigt einen guten Überblick.
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