The Future of Signage in a Display Centric World

Samsung Display – the display brain behind Samsung Electronics – released a new film about a Display Centric World. Everything appears to be a screen in the future. We at invidis don’t necessarily share this visionary approach – but we believe smart devices in public space will communicate at the point of sale (PoS) or Point of information (PoI).

Displays will be plenty – but not all of them will be large or foldable. But large pictures are necessary to attract attention from mobile centric consumers. New digital touchpoints managed by retailer are essential as ad blockers and other tools restrict neutral access to consumer mobile platforms.