Hypermedia replaces Smartmedia’s Amscreen system which was the first DooH network in the UAE dedicated to convenience store locations. On-The-Go Media is a great channel to target motorists who frequent gas stations in the UAE and the commuters in Dubai metro stations, potentially allowing clients to reach 3 million shoppers per month within seconds.
According to Hypermedia, “On-The-Go media is a cost-effective, real-time, fast and flexible network allowing brands to easily choose their needed locations. It increases reach and efficiency of marketing campaigns and delivers measurable ROI to the point-of purchase.”
HyperMedia has adopted this expansion following thorough research on the impact and accountability of this media tool, finding that it has a proven impact on sales for brands. Looking into the response habits of the forecourt shops visitors, the media owner’s research found that 79% of the people visiting these shops are bound to notice such screens, while 82% recall seeing a particular ad or promotion displayed on it.