What to expect at the MENA Digital Signage Summit

Smart Solutions in Customer Experience

Brick & Mortar retail is changing rapidly as consumers expect all the benefits of online on the retail floor. The Customer Journey starts online or mobile and doesn’t end in the shop. Retailers need to create a seamless user experience across all channels. Digital Touch points play a central role in the instore experience. Video Walls, touch screens or electronic shelf label (ESL) – screens are an integral part of today’s retail design. We will feature regional retail cases and discuss concepts of the future in a panel discussion.

Smart Experience / Way-Guiding

Shopping Malls are like modern cathedrals to the region. The largest, most frequented and most spectacular shopping malls are located in the GCC. Some of them offering in access to 1.000 retail outlets and leisure activities. Decent way-guiding is essential for visitors to find their way around. Complex requirements meet design and advertisement. We take a look at best of class way guiding concepts in malls as well as in-store. In addition, digital signage is a real asset to modern infrastructure beyond retail. How digital signage can complement existing smart building and lighting concepts will be presented in separated presentations and panel discussions.

Smart Content & Concepts

Technology is just the platform for digital touchpoints. Content and user experience are the lifeline of digital signage. We will present various digital agency experts from the region and Europe. Best practice, integration of mobile and upcoming trends are the main topics. The conference will be rounded up with a panel discussion around smart concepts for future retail.