- NEC is a long standing Gitex exhibitor. The NEC display division presented under the roof of the NEC communication division digital signage solutions in Dubai. Instead of showcasing an array of large format display NEC focused on solution use cases.
The Japanese visual solution experts promote under “one size fits all” their USP of offering all four relevant technology out of one hand. (Professional Displays, Video Walls, LED and Projectors) especially laser based projectors and LED bring new impulses to the market.
NEC positions laser projectors as a serious alternative for selected retail projects even in daylight environments. No lamp replacements are necessary in an average use case enabling an easy integration in shop-fitting elements. Secondly brightness level of laser projectors are very constant over a long period of time.
Second trend are fine pitch LED media walls for outdoor as well as indoor use. LED complements large format displays or video walls with flexible aspect ratio (square or 16:9) and various resolutions. NEC records great interest in EMEA for LED projects and builds on a common platform. Speaking of platform – demand for integrated OPS-media player is rising sharply. London Heathrow and Mc Donald’s have both deployed more than 3000 OPS player each.