The Samsung Business booth is a statement for the digital signage market leader. Showcases for retail, transportation, quick service restaurants, hospitality and education are spread around the Gitex booth. Real use cases dominate the exhibition space – a large improvement to former Gitex concepts.
Product-wise Samsung presents the new LED-portfolio as well as high-brightness large format displays for store-front and outdoor use. Surprisingly large video walls – which are very popular in the Middle East – are not part of this year’s Gitex showcase. But this give ample space for typical vertical showcases like the retail store showcase with fashion products promoted with 98” displays, small signage, a virtual shelf solution as well as the new LED fine pitch solution.