Digital Signage and Google

Platform-agnostic Way-Guiding solutions gain traction

Way-Finding or more precise Way-Guiding concepts are one of the main use-cases of digital signage in shopping malls, public areas like airports or leisure complexes. New concepts are not limited to static and digital touch points anymore but merge the best from static, online, mobile and digital signage. Google plays an important role in smart solutions.

Last week’s DSS MENA conference focused on a variety of trends, one of the trending topics has been definitely multi-platform and way-guiding solutions. It’s much more than putting up a few digital totems and a software. iBeacons offers location information, all platforms need to offer a seamless user experience and usability needs to be adapted to each platform.

But today’s demanding consumer – especially in the Gulf region – expect exact information as well as an experience. Google is setting the standards in the online and mobile world with maps, streetview and indoor 360 degree applications. Jumeirah Group, the Dubai-based luxury hotel company and a member of Dubai Holding, has now joined forces with Google and launched Jumeirah Inside. The virtual platform comprising 360° video and photography which enables users to make hotel bookings, access never-before-seen footage, discover hidden treasures and share them with the world.

Jumeirah Inside, developed in collaboration with Google, is a hotel industry first and offers a fully immersive digital travel platform which is accessible through The platform provides access to Burj Al Arab Jumeirah which is brought to life by 360° video, 3D sound, playful interactions and exclusive hotspots – this is not just a tour through a building, it’s a journey through a brand.


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Ross McAuley, Group Vice President of Brand, Digital and Loyalty, Jumeirah Group, said: “Jumeirah Inside is one of the most exciting digital developments for Jumeirah Group. Just as we aim to exceed our guests‘ expectations whenever they visit our luxury hotels around the world, so is our aim to give an unforgettably rich, immersive online experience in advance of their arrival. This is a world first for the hospitality sector. Jumeirah Inside has been initiated for us by Google’s dedicated creative team. The platform works across desktop, tablet and mobile devices, in five languages, offering a film-focused exploration of the world’s most luxurious hotel, Burj Al Arab Jumeirah.”

Ivan Jakovljevic, Google’s Head of Travel & Finance, Middle East and North Africa, said: “We are very excited to see Jumeirah Inside spread its magic to the world. We worked very closely with the Jumeirah team to unleash the creative potential of their brand enabled by the latest advances in digital technology to tell the best possible story from the consumer point of view at every step of an immersive travel journey. Innovation through technology is at the core of what we do. We are always striving to create new ways for our partners to find their audience and create rich, personal experiences with them. Jumeirah Group has set a high standard for the hospitality industry as a brand that consistently explores what is possible through adoption of digital. It is redefining the way people experience travel and we are proud to be a part of it.”

Optimised for mobile and tablet users, the site will offer the opportunity to make hotel reservations at any point. The fully immersive experience is available in English, Arabic, German, Russian and Mandarin.