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Neben dem Elektronik-Angebot umfasst das Warenangebot auch Health & Beauty und Smartwatches. Bisher verfügen Dixons Travel-Stores um die 200 m² Fläche und sind mit außerordentlich vielen Digital Touchpoints ausgestattet.
Über ein mehr als 50 Meter langes Digital Signage-Banner werden dynamisch aktuelle Angebote im Store ausgespielt. Im Eingangsbereich stehen bei Reisenden besonders beliebt Mobiltelefonladestationen zur Verfügung. Außerdem können kleinere Reparaturen direkt vor Ort durchgeführt werden.