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Wie bereits bei invidis berichtet, ersetzte der TfL-Rechteinhaber die einzelnen Escalator Screens mit einem digitalen Displayband. Exterion gab das neue DooH-Produkt an drei U-Bahn Stationen im Zentrum Londons für Kampagnen ab Jahresbeginn in die Vermarktung. Die Launch-Kunden können sich sehen lassen: Google, Netflix, Disney, O2 und Easyjet.
Transport for London: Exterion bringt Digital Ribbon in den Londoner Untergrund
Ob das neue DooH-Netzwerk dauerhaft ein Erfolg wird, bleibt abzuwarten. Technisch scheint die Installation allerdings nur suboptimal realisiert, die stark spiegelnden Displays stören gerade bei flachem Blickwinkel enorm. (siehe verlinktes Video auf Vimeo – eine Einbindung ist leider nicht zugelassen).
