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Für die kommenden zwei Wochen hat Cadbury in Großbritannien eine „Osterei-Suche“ ausgerufen. Über Out-of-Home-Medien wirbt der Hersteller nun für sich, seine Produkte und die interaktive Aktion.
Um mehr Relevanz herzustellen, setzt Cadbury dabei auf Real time-Aktionen, die mit verschiedenen Werbeformaten promotet werden.
Schwerpunkt der Aktion ist London. Hier wurden 16 Plätze mit Out-of-Home-Werbeträgern rund um die Station Waterloo belegt.